The 2008 financial year was all about the transformation of OneSteel. Project Magnet and the merger of Smorgon Steel have changed OneSteel into a fully integrated iron ore mining steel manufacturing and recycling company. The integration of those businesses combined with increased iron ore production, as a result of Project Magnet, have increased OneSteel’s global reach.
A fully integrated business
OneSteel’s fully integrated business
model and broad range of products,
services and capabilities sets it apart
from most steel companies in the world
which tend to be only manufacturers
of steel. Our ability to source iron ore
from our mines, collect scrap from our
recycling sites and distribute products
through our own distribution network
means that we can retain value in the
manufacturing process, are less reliant
on suppliers and ultimately can be more
competitive in the marketplace.
A year of unprecedented change
The following graphs illustrate the trend
in some of the major drivers in OneSteel’s
business including prices of international
steel, key inputs into steel making, and
the volume of steel imports into Australia.
OneSteel’s major manufacturing and
distribution sites are mapped on page 23.
IRON ORE PRICE
OneSteel has high–quality iron ore
reserves in South Australia. In the 2008
financial year, OneSteel exported more
than 4 million tonnes of hematite iron
ore, a direct result of Project Magnet.
Figure 3 shows international movement
in iron ore prices in both US and
Australian dollars, which highlights the
96% increase in lump prices to Japan in
April 2008. Iron ore prices as revenue
associated with iron ore exports and
the cost–base of international steel
manufacturers on international steel
prices, are key drivers of OneSteel’s
overall performance.
COKING COAL PRICE
Figure 4 shows the international
movement in contract coking coal prices
in US and Australian dollars. Whyalla
Steelworks uses coking coal in the
manufacturing process to make iron.
OneSteel purchases approximately one
million tonnes of coking coal per annum.
The graph illustrates that coking coal
contract prices increased by more than
200% in April 2008. These prices will be
in effect until March 2009. Key drivers
for the substantial increase in coking
coal prices were short–term supply
shortages associated with floods in the
QLD Bowen Basin and fundamental
shifts in the supply–demand balance for
hard coking coal.
SCRAP PRICE
Figure 5 shows prices for scrap steel in
US and Australian dollars. OneSteel uses
approximately two million tonnes per
annum of externally sourced scrap feed
for its steel manufacturing operations in
Whyalla, Sydney, Laverton and Waratah
Steel Mills.
The 2008 financial year saw dramatic
increases in the internationally traded
prices for steel scrap to which Australian
prices for scrap are linked. The
benchmark price for scrap in US dollar
terms increased by over 100% in the
period from July 2007 to June 2008.
LONG PRODUCTS
INTERNATIONAL PRICES
Figure 6 highlights the dramatic increases
in international benchmark Structurals,
Merchant Bar, Reinforcing Bar and
Wire Rod prices from January 2008.
The key segments for these products
are residential, non–residential and
engineering construction. The graph is in
US dollars and highlights an increase of
approximately 60% in benchmark prices
since January 2008. International prices
for long products have a direct impact
on OneSteel’s revenue because they
influence both the export and domestic
price at which OneSteel’s products can
be sold. Benchmark prices have increased
approximately 60% since January 08.
PRICES FOR STEEL RESIDENTIAL
CONSTRUCTION MATERIALS
This graph represents prices of steel
products used in Australian residential
construction as measured against an
index. OneSteel produces structural steel
and reinforcing products. The rise in
steel prices depicted in Figure 7 reflects
strong international demand for steel,
influenced by sharply increasing prices
for key steelmaking inputs such as scrap
steel, iron ore and coking coal.
IMPORT VOLUMES OF STEEL
INTO AUSTRALIA
Import volumes of steel into Australia
continued to grow in the first half of
the 2008 financial year. However,
the second half of the financial year
saw a significant shift in the price
and availability of steel imports into
Australia, and steel demand and raw
material costs substantially increased.
This is reflected in Figure 8.
HOT ROLLED COIL (HRC)
Figure 9 represents prices in US and
Australian dollars for HRC, a major
semi–finished steel flat product that
is used primarily by OneSteel in the
manufacture of pipe and tube. OneSteel
is a substantial purchaser of Hot and
Cold Rolled Coil (approximately 600,000
tonnes per annum), a position that has
increased post–merger with Smorgon
Steel. The 2008 financial year saw a
substantial escalation in international
prices of HRC. Benchmark US dollar
prices increased by approximately 78% in
the period from July 2007 to June 2008.
OneSteel expects that HRC pricing will
continue to be volatile in 2008/2009.
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